AI has driven the marginal cost of instruction to zero, and for the first time in the history of education the bottleneck has moved from 'who will teach' to 'why would anyone want to learn.' Starting from a community thread about why kids refuse to study, I traced the evidence across motivation science, learning science, and AI alignment: demand isn't found, it's ignited; 'you'll need it someday' loses to a discount curve; and a fully motivated student with an answer-giving AI scores 17% worse on exams than one with no AI at all. Education in the AI era is a double alignment problem — first get people to want to learn, then protect the cognitive labor that can't be outsourced.